They are taught to buy more gear before they are taught how fishing really works.

Captain Bill learned it differently.

As a young fisherman in Texas in the 1980s, he was taught by old fishermen who carried protected fishing knowledge from another generation.

They did not hand it out to everybody.

They protected it because it helped put fish in the boat.

Now that knowledge is disappearing.

Fishing Gods exists to pass it down to young anglers, fishing families, and adults starting their fishing journey for the first time.

Start with the books.

Learn what most fishermen overlook.

We Fish Different.